the riff story

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Our Mission is to create a brand That is reminiscent of the guitar giants, while  making something unique and respecting patents and  and Designs that shaped the industry. Our intent  for the future Is to Make ALL our own parts in CANADA  as much as possible, and not be at the mercy of Asian Markets , The Goal is to eventually create Canadian jobs . We also love our US counterpart 

The JVB 01  has timeless traits but is unique  and a nod to Leo Fender, who was not only a genius but a brilliant business man. 

My love of Carpentry and the Satisfaction of making something unique with my own hands drives me. It is obvious that to be competitive , we will need to use CNC Machines to be a competitive business , but we will maintain a custom shop with hand built bodies. and continue to create new Guitar Ideas and products.

In the beginning before we owned registered brand, I needed to understand what made guitars tick ,we chose Fender   as the Bench Mark. We offer you something new ,while understanding tone that created history. .

From Twang to Trash we want to be different and create a Brand that will stand out for Decades to come. 

Our favourite Builder right now is   Dean Zelinsky Guitars   inspiration

Rock and Roll is here to Stay and so is  RIFF